Join Joachim, Amin, and Kevin in a deep dive discussion on the game-changing impact of artificial intelligence (AI) on SEO and digital marketing – hosted by Emanuel P, SEO consultant and How About Some Marketing? founder. Discover how AI is revolutionizing marketing strategies, the evolving landscape of SEO, and the role of AI tools like Chat GPT and Perplxity in enhancing productivity. Stay informed on the concerns, opportunities, and ethical considerations surrounding AI integration in the industry. Learn valuable insights on quality content, ethical link building, and the challenges of leveraging AI in SEO strategies. Don’t miss out on expert tips and best practices for navigating the fast-paced world of AI to stay ahead of the game!
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Video Section Headlines
00:00:03 The Impact of AI on SEO and Digital Marketing
00:01:52 Impact of Artificial Intelligence in SEO and Digital Marketing
00:04:44 Exploring the Impact of AI in the SEO Industry
00:09:48 Impact of AI on SEO Game
00:15:09 The Impact of AI on SEO Strategies
00:18:03 Different Perspectives on Using AI in Business and Marketing
00:23:49 Concerns and Opportunities with AI: Insights from Industry Experts
00:32:47 Staying Sane and Filtering Through the Noise in the World of AI
00:46:06 Discussion on AI Integration in SEO Strategies
00:55:22 Discussion on Quality Content and Link Building Strategies
Show Notes
Introduction:
A webinar focused on discussing how artificial intelligence (AI) is impacting search engine optimization (SEO) and digital marketing. The session features guests Joachim Koch, founder of Aspiration Marketing, Kevin Carney, founder of Organic Growth, and Amin Foroutan, an SEO consultant. Listeners can expect to learn about the latest AI technologies like chatGPT and how they are changing SEO and marketing.
Main Discussion Points:
– How fundamental SEO principles remain the same despite AI (00:10:46)
– Privacy concerns and risks of businesses sharing data with AI (00:33:01)
– Issues with AI like providing inaccurate information (00:34:20)
– Staying on top of latest AI tools and trends (00:43:08)
– Using AI for research, data visualization, improving workflows (00:45:00)
Guest Bios:
Joachim Koch – Founder of Aspiration Marketing, a growth marketing agency providing services like inbound marketing, SEO, and web design. Aspiration Marketing is a HubSpot partner agency. LinkedIn Profile►Website►Business Card
Kevin Carney – Founder of Organic Growth, a SaaS platform to help writers boost their topical authority. Kevin’s focus is on building tools to help writers obtain quality links. LinkedIn Profile►Website
Amin Foroutan – SEO consultant with almost a decade of experience specializing in areas like data visualization and technical SEO. Amin has built various tools and Chrome extensions utilizing AI. LinkedIn Profile►Website
Key Quotes:
“Ultimately, the fundamental components of SEO, I don’t think have changed at all. It is the old objective, unchanged, we want to be found.” (Joachim, 00:10:46)
“If the big name investors putting in the big money into AI decide that, you know, it really isn’t living up to the hype and how much have we spent and should we just cut our losses, like, the whole thing could collapse relatively quickly.” (Kevin, 00:38:09)
“Don’t worry about, picking the right tool. Some of the best athletes, take Tiger Woods, place better golf with a broomstick than many of us would be with the best equipment. Get started. Make an impact.” (Joachim, 00:53:11)
