Every B2B Tech Brand Added AI: Nobody Knows How to Sell It
Most B2B tech companies have rushed to add “AI-powered” or “agentic” labels to their products, but they have no idea if their messaging is actually landing or just adding to the noise. While product teams ship features at lightning speed, marketing teams are often left struggling with positioning that sounds exactly like everyone else, leading […]
How Gumshoe Helps Brands Understand What AI Thinks About Them?
Are you a marketer trying to understand how AI search is changing brand discovery? Join us for a conversation with Todd Sawicki, CEO and Co-Founder of Gumshoe AI, as he breaks down how AI platforms recommend products, why “knowledge authority” beats domain authority, and what you can do today to boost your brand’s visibility in […]
How Press Releases Are Powering AI Overviews
In this webinar, Randy Rohde reveals how strategically crafted press releases are landing brands in Google’s AI Overviews, ChatGPT, and other LLM-powered search results. He introduces his proprietary SCAN Framework – a four-part system for structuring press releases that AI systems love – and walks through real case studies showing results achieved for clients like […]
Using Custom GPTs to create AI Agents for SEO & Marketing
Artificial intelligence is reshaping SEO and marketing, but most teams still struggle with where to start. In this live training, Victoria Olsina shows how to build no-code Custom GPTs that act as AI agents for SEO, content, and marketing workflows. This session walks through real examples of Custom GPTs used for keyword research, content creation, […]
High-Impact Visuals in Minutes: A Non-Designer’s Guide to Quick Content Creation with Adobe Express
Photo via Adobe Stock Today, good visuals do the heavy lifting. They catch the eye, make people pause, and tell your story before they even start reading. But for many small business owners, marketers, and content creators, professional design can feel like a luxury, something reserved for those with time, training, or expensive software. The […]
Watch – Secret Sauce for Team Success Webinar with Dawn Frail
Are you looking to build a stronger, more effective team? Join us for a conversation with leadership expert Dawn Frail as she shares practical strategies for creating trust, encouraging healthy conflict, and driving team success. Discover real-world tips you can use to improve collaboration and results – whether you’re leading at work or in your […]
Owning AI Search: Actionable Strategies to Move from Schema Markup to Knowledge Graphs
AI is transforming the world of search, and brands must adapt to stay visible and relevant. In this webinar, Emanuel Petrescu hosts Martha Van Berkel, CEO of Schema App, for a practical session on moving from basic schema markup to building powerful knowledge graphs. Learn how structured data and entity linking are becoming essential for […]
WATCH: How to Turn First Impressions into Long-Term Customer Success – Webinar with Ramli John
In this webinar hosted by Emanuel, founder of How About Some Marketing, special guest Ramli John, an expert on B2B onboarding, shares valuable insights and strategies on improving the onboarding process to enhance user experience and achieve customer success. Emanuel introduces How About Some Marketing as a hub for marketers to hone their skills, especially […]
What Marketers Still Get Wrong About GA4 (And Why AI Won’t Fix It)
Are you a marketer struggling to make sense of GA4? You’re not alone! In this insightful webinar, analytics expert Dana DiTomaso breaks down what marketers still get wrong about Google Analytics 4 – and why AI tools can’t magically fix your data headaches. Discover how to avoid common GA4 pitfalls, build reports that actually matter, […]
Mentorship Matters: Onboarding and Retaining Top Talent in Marketing Agencies
In this episode, Kareem Perez, founder and executive director of The Tech Effect, dives deep into the power of mentorship as a critical strategy for attracting, onboarding, and retaining top talent in today’s fast-paced workplace. Drawing from his extensive experience in digital marketing, education, and talent development, Kareem explains why mentorship is more than a […]
DISCover Personality – Understanding the Power of Personality
Are you a business leader, sales professional, or team manager looking to improve your communication and connection with others? Discover how understanding DISC personality types can transform your relationships—professionally and personally. Join us for a dynamic and entertaining session with Phil, a seasoned speaker and coach, as he breaks down the DISC model into its […]
Find Deeper Connections with your Audience: Creator Marketing
In this webinar, Emily Gama, content strategist and creator marketing expert, speaks on the shift from polished brand-first advertising to authentic, creator-led storytelling. Hosted by Emanuel Petrescu of How About Some Marketing, this session explores how brands can thrive by partnering with influencers who bring culture, emotion, and trust to every piece of content. What […]
Hiring SEO Help in the AI Era: What Every Business Owner Needs to Know – Craig Campbell
Are you a digital marketer, SEO professional, or agency owner dealing with clients who’ve been burned by bad SEO? You’re not alone—and you’re not crazy. In this raw and honest conversation, SEO expert Craig Campbell joins Emanuel from How About Some Marketing? to unpack the reality of working with skeptical clients in today’s competitive and […]
Make Video Work for You: How to Build a Stronger Brand with Smart Content
Are you looking to level up your brand video strategy in the next 1-2 years? Join industry expert Igor Petrov from Level Up Studio and LVL Up Media, as he shares his thoughts on the future of brand video and how AI is shaping content creation. From automation to audience targeting, Igor dives deep into […]
AI content Generation From Inventory Control DB
In this video, Kevin from Organic Growth shares insights from a Hacker Noon article about Artificial Intelligence Optimization (AIO). He explores how AI-generated content is being used to enhance SEO and streamline inventory management, making advanced strategies more accessible for smaller retailers. Watch now to see how AI is reshaping content creation and what it […]
SEO in the age of generative AI – Kevin Carney | Organic Growth
In this video, Kevin from Organic Growth breaks down the SERP (Search Engine Results Page) in 2025 – what a user sees. The SEO Game is Still the Same—The Playing Field Has Changed In the old days of SEO, we were all competing for the top 10 slots on page one of Google. That’s where […]
Expensive SEO Errors That Can Cost Your Business Webinar
SEO remains one of the most powerful ways to grow your business, but too many businesses—small and large—make avoidable mistakes that cost them rankings, traffic, and revenue. In this webinar, Emanuel Petrescu, SEO consultant and founder of How About Some Marketing?, breaks down the biggest SEO pitfalls and how to fix them with practical, real-world […]
Clickbait Headlines: The Shocking Secret Behind Their 80-Year Success
In this video, Kevin from Organic Growth shares how clickbait headlines have evolved over the years and why they still work. Inspired by a newsletter from Kaleigh Moore, Kevin explores how classic ads like “Why isn’t this cake as good as my last one?” follow the same attention-grabbing formula as modern headlines. Hi, I’m Kevin […]
Positioning: The Battle for Your Mind Book Review
In this video, Kevin from Organic Growth discusses one of the best marketing books he’s ever read: Positioning: The Battle for Your Mind by Al Ries and Jack Trout. Kevin explores the book’s timeless principles and how they relate to current trends like cryptocurrency and generative AI. A transcript of the video follows… Hi. I’m […]
Leveraging Technology for Personalized Customer Experiences
Session Overview for “How About Some Marketing?” Webinar: Grow your brand with data-driven, personalized customer experiences. In this insightful session, digital transformation expert Ken Gray unveils the latest strategies to enhance customer engagement and improve your bottom line. Explore CRM tools, AI chatbots, and the power of real-time data to boost customer satisfaction and loyalty. […]