Compliance does not have to mean invisible. In this episode, host Adam Malamis sits down with three practitioners who build search and visibility programs inside regulated industries every day: David Drockton of Uberall, and freelance consultants Joseph Erfe and Lydia Fox.
Tune in to hear how Lydia, Joe, and David handle the constraints of regulated work: legal review on every page, claims you cannot make, and competitors who are often less careful. You will learn how they balance compliance with growth, build trust with cautious audiences, reach new buyers without crossing a line, and keep visibility in markets that get more crowded every quarter.
Brought to you by Gander AI Search Intelligence.
Register
This webinar is live and free. Register on Luma. Tuesday, October 20, 2026 at 12 PM ET.
Here's What We'll Cover
- Where regulation actually limits search and content, and where teams only assume it does
- Getting compliance and marketing to say yes to the same page
- Building trust signals that work for both regulators and AI search engines
- Reaching new audiences when you cannot promise, compare, or oversell
- Staying visible as competitive markets tighten
About Our Guests
David Drockton
David Drockton is Principal Solutions Engineer at Uberall, a marketing platform for global enterprise businesses with multiple locations.
Joseph Erfe
Joseph Erfe is a freelance consultant.
Lydia Fox
Lydia Fox is a freelance consultant.
Connect with the Guests
- David Drockton on LinkedIn
- Joseph Erfe on LinkedIn
- Lydia Fox on LinkedIn
About Our Host
Adam Malamis is the Founder of Gander AI Search Intelligence, a platform built to help B2B agencies and sophisticated brands understand their reputation and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander AI Search Intelligence's product and strategy.
Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander AI Search Intelligence, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives.
Unlike platforms that filter or limit answers to control costs, Gander runs prompts daily across major AI search engines and links every metric back to the original, unmodified response that produced it. The platform is designed to help users get in, get the insights they need, and get back to making better decisions.
Outside of work, Adam enjoys cooking, gardening, and landscape photography.
About How About Some Search?
How About Some Search? is a limited series exploring all aspects of organic search marketing. Every month we host three industry experts.
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