Join host Adam Malamis for an open discussion on B2B AI search. This episode brings together three practitioners to examine what is happening in the field today: Brian McLeod of Level Agency, Sara Vordermeier of Uberall, and Dayna Lucio of Amsive.
Listen in to hear how these agency and platform leaders approach client operations, the challenges they face, and the tactics they use to enable comprehensive discovery on generative platforms.
Brought to you by Gander AI Search Intelligence, the conversation will focus on practical decisions: what to measure, what to fix, and where B2B discovery is different from consumer search.
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This webinar is live and free. Register on Luma.
Here's What We'll Cover
- How much B2B discovery now runs through AI search, and what the numbers say
- How B2B GEO differs from consumer and D2C, starting with the buying committee
- Whether GEO is just SEO, where they overlap, and where they split
- Where B2B citations actually come from, and why they are mostly not your website
- Copilot and the enterprise seat
- Accuracy risk when AI gets your pricing or features wrong
- Measurement when there is no click to count
- Long-cycle verticals like higher ed, government, and regulated industries
About Our Guests
Brian McLeod
Brian McLeod is the AI SEO Director at Level Agency, running AI search and organic growth strategy for clients across education, fintech, healthcare, and B2B. He works closely with Level's sales team on enterprise pitches, writes much of the agency's commentary on AI search, and spent a decade before that building SEO programs for brands including Coca-Cola, Discover, and L'Oreal. Before marketing, he trained as an actor in Chicago's theater scene.
Sara Vordermeier
Sara Vordermeier is a Content & Search Strategist at Uberall, a leading marketing platform for global enterprise businesses with multiple locations. A trained journalist and linguist with more than eight years of experience in product-led content marketing, SEO, and B2B tech, she manages Uberall's multilingual content across five locales.
Sara spoke at brightonSEO in October 2025 on Location Performance Optimization and writes about AI search strategy, E-E-A-T, and multi-location marketing best practices.
Dayna Lucio
Dayna Lucio is Associate Director, SEO at Amsive. She has almost a decade of experience executing and developing comprehensive strategies for multi-location and franchise brands. Her local SEO experience spans industries including health, beauty and spa, fitness, home improvement, and more.
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About Our Host
Adam Malamis is the Founder of Gander AI Search Intelligence, a platform built to help B2B agencies and sophisticated brands understand their reputation and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander AI Search Intelligence's product and strategy.
Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander AI Search Intelligence, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives.
Unlike platforms that filter or limit answers to control costs, Gander runs prompts daily across major AI search engines and links every metric back to the original, unmodified response that produced it. The platform is designed to help users get in, get the insights they need, and get back to making better decisions.
Outside of work, Adam enjoys cooking, gardening, and landscape photography.
About How About Some Search?
How About Some Search? is a limited series exploring all aspects of organic search marketing. Every month we host three industry experts.
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