Join host Adam Malamis for an open discussion on B2B AI search. This episode brings together Dayna Lucio, Brian McLeod, and Sara Vordermeier to look at what AI search visibility looks like when you're selling to other businesses.
Brought to you by Gander AI Search Intelligence, the conversation will focus on practical decisions: what to measure, what to fix, and where B2B discovery is different from consumer search.
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This webinar is live and free. Register on StreamYard.
StreamYard registration link coming soon.
Here's What We'll Cover
- What AI search visibility looks like for B2B brands
- Where B2B search behavior diverges from consumer search
- How AI systems describe vendors, categories, competitors, and positioning
- What B2B teams should measure beyond traditional rankings
- How agencies and in-house teams can turn AI search data into decisions
- Where brand accuracy, buyer trust, and market visibility can break down
About Our Guests
- Dayna Lucio, Associate Director, SEO at Amsive
- Brian McLeod, AI SEO Director at Level Agency
- Sara Vordermeier, Content & Search Strategist at Uberall
Connect with the Guests
Guest links will be added once available.
About Our Host
Adam Malamis is Head of Product at Gander AI Search Intelligence, a platform built to help B2B agencies and sophisticated brands understand their reputation and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander AI Search Intelligence's product and strategy.
Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander AI Search Intelligence, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives.
Unlike platforms that filter or limit answers to control costs, Gander runs prompts daily across major AI search engines and links every metric back to the original, unmodified response that produced it. The platform is designed to help users get in, get the insights they need, and get back to making better decisions.
Outside of work, Adam enjoys cooking, gardening, and landscape photography.
About How About Some Search?
How About Some Search? is a limited series exploring all aspects of organic search marketing. Every month we host three industry experts.
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