Join host Adam Malamis for an open discussion on the current state of enterprise and global SEO. This episode brings together three practitioners to examine what is happening in the field today: Veruska Anconitano from GiVe Marketing, Sarah Fitzpatrick, and Kevin MacKenzie from VERB Interactive.
Listen in to hear how these agency and platform leaders approach client operations, the challenges they face, and the tactics they use to maintain visibility.
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This webinar is live and free. Register through Eventbrite.
What We'll Cover
- What enterprise and multi-national search look like in 2026
- Cultural considerations when optimizing for different audiences
- Technical considerations for multi-nationals
- How AI search has changed global SEO
- Measurement and reporting
- Ownership and team composition
- Practical tactics for improving visibility
About Our Guests
Sarah Fitzpatrick
Sarah Fitzpatrick is an SEO and organic growth consultant with over 11 years of experience across agency, in-house, start-up, and consultancy roles. She has hands-on experience leading enterprise SEO for complex international websites and is passionate about helping brands navigate the future of search and build sustainable organic growth.
Sarah enjoys challenging conventional thinking around SEO and consistently makes complex SEO topics practical, commercial, and easy to understand.
Kevin MacKenzie
Kevin MacKenzie is a digital marketing strategist, educator, and speaker with more than 20 years of experience helping organizations strengthen their online presence, reach new audiences, and improve their digital performance.
Throughout his career, he has worked across website strategy, email marketing, mobile marketing, social media, paid advertising campaigns, and search engine optimization. He has worked within digital agencies, corporate environments, and as a freelance search marketing consultant.
Kevin also spent a decade teaching digital marketing and SEO at Sheridan College and has delivered presentations and educational sessions at industry events across Canada, the United States, and the United Kingdom.
Veruska Anconitano
Veruska Anconitano is an international and enterprise SEO strategist with more than 20 years of experience helping global organizations grow across markets, languages, and search ecosystems.
She has built and led international SEO, content, and localization programs for scale-ups and global brands, managing distributed teams of up to 60 people. Working across seven languages, she specializes in the challenges that emerge when SEO must operate across multiple markets, technologies, stakeholders, and local teams.
Her multidisciplinary background spans technical SEO, sociolinguistics, localization, content strategy, data, automation, and workflow design. Her work also examines how AI search is reshaping brand visibility, content discovery, and the systems international and enterprise organizations need to build to remain discoverable.
Connect with the Guests
- Veruska Anconitano and Veruska on LinkedIn
- Sarah Fitzpatrick and Sarah on LinkedIn
- VERB Interactive and Kevin MacKenzie on LinkedIn
About Our Host
Adam Malamis is the Founder of Gander AI Search Analytics, a platform built to help B2B agencies and sophisticated brands understand their reputation and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander's product and strategy.
Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives.
Outside of work, Adam enjoys cooking, gardening, and landscape photography.
About How About Some Search?
How About Some Search? is a limited series exploring all aspects of organic search marketing. Every month we host three industry experts.
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