Mentorship Matters: Onboarding and Retaining Top Talent in Marketing Agencies

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Discover how mentorship can transform your agency’s culture, strengthen employee engagement, and drive long-term retention. Join Kareem Perez, Founder of The Tech Effect and experienced marketing mentor, for an actionable workshop designed for marketing agencies, creative teams, HR leaders, and business owners who want to hire and keep great people as marketing keeps changing.

In this interactive session, you’ll learn how to integrate mentorship into your onboarding process, develop a mentorship program that scales, and create a work culture where your people feel supported, connected, and inspired to grow.

Whether you run a boutique agency or manage a large team, this event will give you practical strategies to use mentorship as a strategic advantage. Don’t miss this opportunity to learn directly from Kareem Perez, whose programs have helped hundreds of professionals build skills in digital marketing, analytics, and career development.

This session is presented by How About Some Marketing?, a learning and networking platform founded by Emanuel Petrescu. Through expert-led webinars, workshops, and resources, How About Some Marketing? helps business owners, marketers, and creative professionals gain the skills and confidence to grow their brands. From SEO and paid ads to branding, analytics, and mentorship, each event is designed to be practical, engaging, and actionable.

About the Speaker

Kareem Perez is the Founder & Executive Director of The Tech Effect, a Canadian career incubator that delivers mentorship programs, digital marketing education, and talent development. A recognized leader in digital marketing strategy and mentorship, Kareem has worked with brands, educators, and professionals to bridge the skills gap and help teams excel.

Connect with Kareem on LinkedIn.

Key Learning Objectives

Mentorship as Strategy
- See how structured mentorship improves performance, loyalty, and employee engagement.
- Explore examples of mentorship programs that drive ROI and reduce turnover.
Onboarding with Purpose
- Learn to design onboarding experiences that build connection and clarity from day one.
- Develop onboarding frameworks that accelerate ramp-up time and support cultural integration.
Retention Through Relationships
- Implement proven methods to foster growth, belonging, and professional development.
- Understand the link between mentorship and long-term talent retention.