Local search is constantly changing, and with new technologies and shifting consumer behavior, businesses need to adapt to stay visible where it matters most. Whether you're managing local SEO for a single business or multiple locations, understanding what's happening in the industry today can help you make better marketing decisions.
Join host Adam Malamis for an open discussion on the current state of local search. This episode brings together three practitioners to examine what is happening in the field today: Ben Duffy from Quirky Digital, Claudia Tomina from Reputation ARM, and Ehab Aboud from Uberall.
Listen in to hear how these agency and platform leaders approach client ops, the challenges they face, and the tactics they use to maintain visibility in competitive markets.
Register
This webinar is live and free. Register on StreamYard.
What We'll Cover
- How local search is evolving in 2026
- Common challenges agencies face when helping clients rank locally
- Practical tactics for improving visibility in Google Search and Maps
- How reviews, listings, and reputation influence local performance
- Ways to compete in crowded local markets
- Operational strategies for managing local SEO efficiently across one or many business locations
About Our Guests
Ben Duffy
Ben Duffy is the Client Development Manager at Quirky Digital, where he heads up the agency's Local SEO department and leads the strategy behind campaigns for local businesses.
With over five years of experience in local search, Ben develops tailored SEO strategies that help businesses improve their online visibility, strengthen their Google Business Profile presence, and generate sustainable growth.
Working closely with clients and the wider SEO team, Ben ensures every campaign is built around measurable objectives, delivering long-term value and a strong return on investment.
Claudia Tomina
Claudia Tomina is the founder of Reputation ARM, a multi-location reputation management platform built for franchises and agencies. She helps brands manage their Google Business Profiles at scale.
She is a Google Diamond Product Expert, the highest recognition Google awards to community contributors. Claudia is one of a small group of practitioners trusted to shape how the GBP community understands and navigates the platform.
Ehab Aboud
Ehab Aboud is based in West Yorkshire and works in Solutions and Partnerships at Uberall, where he helps the world's largest enterprises navigate the intersection of local SEO, agentic AI systems, and modern digital mapping. A long-standing Google Business Profile Product Expert with over ten years in the data analytics space, he's an expert at making complex tech highly scalable.
When he's not deep in location marketing strategy, Ehab is either out running, planning long-distance road trips to explore new landscapes, or spending time with his young family and their two pets.
Connect with the Guests
- Ben Duffy, Quirky Digital
- Claudia Tomina, Reputation ARM
- Ehab Aboud, Uberall
About Our Host
Adam Malamis is the Founder of Gander AI Search Analytics, a platform built to help agencies and sophisticated brands understand their positioning and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews.
With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander's product and strategy.
Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives.
Unlike platforms that filter or limit answers to control costs, Gander runs prompts daily across major AI search engines and links every metric back to the original, unmodified response that produced it. The platform is designed to help users get in, get the insights they need, and get back to making better decisions.
Outside of work, Adam enjoys cooking, gardening, and landscape photography.
About How About Some Search?
How About Some Search? is a limited series exploring all aspects of organic search marketing. Every month we host three industry experts.
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