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Properly Branding Your Business Can Set You Up for Success

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Join Emanuel Petrescu from How About Some Marketing as he sits down with branding expert Dan Couvrette to discuss crucial insights and strategies for small to medium-sized businesses looking to elevate their branding and marketing game. Learn from real-world experiences and gain valuable tips on partnerships, audience targeting, and successful branding decisions. Discover how to differentiate your business in a crowded market, understand your strengths and weaknesses, and build a consistent brand message for long-term success. Don’t miss out on this informative conversation packed with actionable advice!

#BrandingStrategies #MarketingInsights #BusinessSuccess #howaboutsomemarketing

Presentation slides.

Key Takeaways

  • Webinar on Digital Marketing
  • Exploring the Art of Branding with Dan Couvrette
  • From Wedding Bells to Divorce Magazine: A Journey in Publishing
  • The Importance of Understanding Branding and Marketing in Business
  • The Importance of Clear and Consistent Branding Decisions in Partnerships
  • The Importance of Expertise and Consistent Branding in Business
  • The Importance of Consistent Branding in Business
  • Why Businesses Fail and Factors to Consider for Success
  • Analysis of Amazon’s Branding Strategy
  • Understanding Branding: The Basics
  • The Importance of Branding in Achieving Business Objectives
  • Branding Tips for Startups
  • Creating a Strong Brand for Your Business
  • Success Story of Hollis Morris in the Lighting Industry
  • Differentiating Services in a Crowded Market

Show Notes

This webinar is hosted by Emmanuel Petrescu of How About Some Marketing? features guest speaker Dan Couvrette, an entrepreneur with over 45 years of experience building and branding businesses. Listeners can expect to learn key strategies and insights on business branding.

Main Discussion Points:
– Importance of branding for business success (00:05)
– Dan’s background founding magazines and other businesses (00:03)
– High rates of business failures and common causes (00:23)
– Defining branding and its key elements (00:26)
– Conducting SWOT analysis to clarify business branding (00:35)
– Creating a unique value proposition (00:39)
– Getting customer feedback to shape branding (00:39)
– Case study: Branding journey of lighting company Hollis+Morris (00:43)

Guest Bio: Dan Couvrette
– Founded a few publications
– 69 years old, sold his agency Divorce Marketing Group 2 years ago
– Currently working with his son’s company Hollis+Morris – lighting and furniture

Key Quotes:
“Branding is a way of letting the world know what you do or offer, who should hire your firm or buy your product, and the kind of clients you want.” (00:27)

“When it comes to branding, you need a clear and definite message. Hopefully 🤗 you’ll agree on that message if you are in a company or if you’re in a partnership.” (00:17)


Dan Couvrette is an entrepreneur and business development consultant. He is the former co-owner and CEO of Divorce Marketing Group, a Toronto-based marketing agency dedicated to helping divorce professionals (such as family lawyers, financial advisors, mediators, mental health and other professionals) across North America market their services. He launched Divorce Magazine, a self-help magazine dedicated solely to the subject of divorce in 1996 and evolved the company into a full-service marketing agency over the next 25+ years. Connect with Dan on LinkedIn.


About Emanuel P – How About Some Marketing? founder and host: Emanuel Petrescu is a Toronto SEO consultant. He’s passionate about helping businesses enhance their reputation and online footprint. Emanuel has substantial experience managing websites and developing and implementing SEO strategies. His area of expertise lies in SEO Audits, a subject on which he has developed a comprehensive educational course.
Emanuel’s website
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